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Ceer Motors
Launching Saudi Arabia’s first electric car brand online
The project
As Saudi Arabia’s first national EV brand, CEER needed to move from brand announcement to product reality. The goal was to build more than a website: a scalable, product-driven digital platform designed to showcase its automotive ecosystem and support future vehicle launches.
- Services
Websites & Apps
Experience design
Platform guardianship
Digital transformation - The Team
Mathieu Schatzler - Digital Creative Director
Abdulrahman Kamel - Senior UX/UI Designer
Gerard Rechdan - Experience Design Director
The background
CEER is Saudi Arabia’s first homegrown car brand, backed by PIF and Foxconn. It arrived with an ambitious product and none of the usual assets: no heritage, no dealer network, no existing owners.
The website would be the first place most people met the brand, and for many, the first place they took an electric car seriously. It had to feel as premium as the EXOBOT itself, reassure drivers new to electric, and speak natively to Saudi Arabia in Arabic, alongside English for other regions.
Our brief to ourselves was simple to state and hard to deliver: make CEER desirable, make electric understandable, and turn that curiosity into a configured car.
Brand, product and commercial teams worked at the same table as our designers and developers. Rather than a brief handed over once, the site took shape through regular sessions where every journey was challenged against the brand’s ambition and the questions real buyers would ask.
That closeness let us move at the pace of a launch: decisions made together, ideas tested early, and nothing lost between what the brand wanted to say and what appears on screen.
We wanted a site people remember. Cinematic, confident and unmistakably Saudi, it gives a brand with no history the presence of one that has always been there, in Arabic and English alike.
To further expand the campaign’s reach, we created an AR snapchat lens that transforms the user into the campaign mascot and drive them to share the video outcome or visit the website.
To further expand the campaign’s reach, we created an AR snapchat lens that transforms the user into the campaign mascot and drive them to share the video outcome or visit the website.
The results
The campaign was a massive success, in terms of reach and shareability. The direct traffic on the campaign website has exceeded the paid one, testifying the effectiveness of our approach.
- 201k
Users completed the digital experience
- 170k
Direct Visitors via organic & sharing sources
- 10.9k
Users shared the experience
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