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Bringing a visual identity to life with a modern corporate website
Saudia Cargo
Beyond uplifting the user experience and creating a digital presence that is as inspiring as their brand promise.
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Background
Saudia Cargo, the national carrier for all cargo, were rebranding and wanted their digital presence to reflect their new positioning and uplifted visual identity.
An initial audit of their website showed visible UX pain points such as a lot of external linking, especially for their e-services such as bookings and charter requests, and inconsistencies in their designs.
The project came with constraints from their IT such as the inability to integrate these e-services. So, the challenge for us was figuring out how to elevate the user experience as well as deliver the desired emotional impact, using strictly a redesigned information architecture and uplifted content.
The Results
The result was a dynamic and engaging website centered around their “stories” of success around the world, which showcases their products and capabilities from a different angle. In parallel to developing these stories and giving them space to shine, we made sure to keep the key functions that drive their KPIs easy to access and use.
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